PODCAST – Creating Content Ownership w/Lisette Harrington

Content ownership is not a new topic, and yet, so many entrepreneurs continue to rely on social media as their main channel for marketing and conversions.

Picture this: you’re going about your day, posting content on Instagram when all of a sudden, you get a message saying that your account is being blocked. You scramble to get in contact with customer support, only to find out that there is nothing that can be done to reinstate your account. 

This horror story has happened to at least 5 entrepreneurs that are in our community in the past year alone. What does this tell us? Social media is not a reliable means of marketing and selling your business. Helpful and valuable? Yes. Reliable, absolutely not.

If the Facebook and Instagram blackout of 2021 taught us anything, it’s that we need to have ownership of our content through the use of blogs, podcasts, etc. This ensures that no matter what chaos may ensue on socials, you’re covering your back.

Meet Today’s Guest Expert!

Today, Lisette Harrington joins me on the podcast. Lissette has been in the blog and website design industry for over 10 years and touts her reputation as an OG blogger! Today, Lisette fills us in on how to create content ownership through the use of blogging. She then teaches us how to optimize your content through SEO, and how to build a killer user experience for your website so that once someone lands on your site, they stick around for the long haul.

Lisette Harrington is a brand + web designer, and SEO strategist. She is the founder of Mila Design Co. and specializes in creating high-end and meaningful brands + websites for medical spas and the aesthetics industry. 

She’s on a mission to help med spa owners thrive with brands and websites that are equal parts beauty and strategy. Want to learn more about Lisette? Check her out on Instagram @miladesignco or on LinkedIn at Lisette Harrington.

Click here to listen to the full episode on Apple Podcasts!

Want us to send you a free gift? Write a review on Apple Podcasts, snap a screenshot, and email it to podcast@wildwomnhaus.com! 

Here’s a taste of the topics Lisette walks us through in this episode: 

The Importance of Content Ownership

• How content ownership protects you against social media blackouts and any unexpected loss of your account(s).

The Perpetual Relevance of Blogs for Content Ownership

• SEO tools for blogging effectively 
  • Ahrefs
  • SEMrush
  • Uber Suggest
  • Answer the Public
  • Google Trends

Creating a High-End Experience for Website Visitors

• How much negative space are your copy and design creating?
• What’s the size of your text?
• Are you creating eye strain with bright colors
• Are you avoiding script fonts
• Branding and website is the first impression that people get
  • It only takes 2.25 seconds for someone to form an opinion of your brand
  • The importance of letting your brand and website grow with your business
• Mobile responsive design
  • Create your own custom mobile link page instead of using Linktr.ee

Click here to listen to the full episode on Apple Podcasts!

Looking for More Info on Content Ownership? Check out these suggested blogs!

• Brand Communication on Social Media – The Cringiest Tips We’ve Ever Heard
• Why Public Relations is Important for Your Brand w/Publicist, Lydia Bagarozza
• How to Be Published in A Magazine w/Copywriter, Heather Cherry
• The Journey to Becoming an Author w/Author Mentor, Sheree Trask
• How Copywriting Will Make You More Money w/Expert Copywriter, Angelica Ross