where soul & structure finally meet
Purpose, Presence,
& Power
empowering founders to Lead with
Born From Rebellion, Built for Legacy
Wild Woman Haus® began as a refusal, of branding built on ego, formulas, and empty performance. I watched too many founders burn out chasing trends while their deeper story went unheard.
What emerged wasn’t an agency, but an alternative method of brand building, one that restores balance between structure and soul, intuition and strategy, vision and execution.
Here, branding isn’t performance. It’s power reclaimed. For rebels, visionaries, and culture-shapers, this work isn’t about keeping up. It’s about using your uniqueness as a blueprint, to shape culture, amplify influence, and build something that lasts.
Not Just a Business.A Line in the Sand.
“Wild women are an unexplainable spark of life.
They ooze freedom and seek awareness.
They belong to nobody but themselves,
yet give a piece of who they are to everyone they meet.”
— Nikki Rowe
For centuries, business has been built on imbalance, logic without listening, growth without reciprocity, scale without care. The result is a culture of performance over purpose and creativity stripped of meaning.
Wild Woman Haus® operates from a different blueprint. One where intuition and intellect stand side by side, where creativity carries authority, and where strategy is designed to hold complexity, not flatten it.
Because a brand isn’t just a business. It’s an emotionally rich cultural artifact. When built from balance, it doesn’t just compete, it redefines the entire category.
what's makes wwh brand strategy different?
Strategy, Soul, and a Seat at the Table
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Intuition isn’t an extra, it’s the compass. WWH build brands that lead with depth, story, and emotional intelligence, supported by data, not overshadowed by it.
Creativity as Leadership
No. 01
Vision only moves when it’s supported. I build systems, structure, and clarity give form to creativity, creating a foundation strong enough to hold long-term growth and legacy.
Strategy as Architecture
No. 02
This isn’t work, it’s co-creation. Every brand is shaped through shared vision, rigorous thinking, and brave conversation, built for resonance that outlasts trends.
Collaboration as Standard
No. 03
The Brand Architect Behind the Haus
I’m Tristan, brand strategist, cultural analyst, and founder of Wild Woman Haus®. My work lives where strategy meets soul, helping founders build brands that don’t just compete, but shift cultural narratives.
Meet Tristan Thibodeau, MS
Today, Wild Woman Haus® is a sanctuary for visionary founders building brands with depth and legacy. I live nomadically, immersing myself in diverse cultures, studying how meaning, ritual, and story shape identity, and bringing that lens into every brand I help architect.
Where I Am Now
2022–Present
Wild Womn Haus was born and later refined into Wild Woman Haus®. My work has since been featured in Forbes, The Everygirl, BossBabe, Medium, and more. I became a patent owner in emerging beauty technology and began guiding founders in protecting and scaling their intellectual property.
The Birth of the Haus
2022
I transitioned from personal consulting into brand strategy, focusing on founders shaping wellness, beauty, and culture. I rebuilt my work from the ground up to support leaders creating movements, not just offers.
The Pivot to Strategy
2020
I founded Honest to Goodness Health, working with hundreds of clients nationwide. The practice gained national recognition, with editorial features in San Diego, Phoenix, and Houston’s Fox News. Even then, I knew my work wasn’t meant to stop at individuals, I was called to influence industries.
Wellness Consultant
2016–2019
I earned my Bachelor’s in Nutrition & Dietetics and Sociology, followed by a Master’s in Human Nutrition. These years grounded me in scientific research, systems thinking, and holistic health, culminating in a podium presentation at the 2015 Experimental Biology conference.
The Early Years
2011–2016
My Story
— Jessico Moreno
“Wild Woman Haus brought me clarity and perspective on intentional brand growth, and aligned me with someone who shares my vision.”
read the full google review→
— Gabby Kane
“Tristan made launching my business possible, guiding me through pricing, branding, naming, and building with unwavering support.”
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— Jaimie Elizabeth Nunn
“Tristan helped me unpack years of experience, shift my mindset, and reconnect with joy and intuition. She’s a true light.”
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— Alicia Andrews
“Being in Tristan’s energy is activating. I now own my confidence, shine brightly, and no longer shrink to fit in.”
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— Liliana Montoya
“She didn’t just help me organize my ideas, she helped me trust myself as a creative leader. Strategy and soul, beautifully held.”
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— Sofia Gioia
“Tristan helped me transform brand confusion into clarity. My message, content, and brand now reflect who I truly am.”
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— Diana Nguyen Donnelly
“She helped me refine my offers, remove blocks, and build a brand that reflects my vision. I feel confident and aligned.”
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— Cara Cifelli
“WWH helped me rebrand with ease and alignment. I went from feeling stuck and uninspired to empowered and in motion.”
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— Ashley Rose
“Tristan brought clarity to my brand vision and message. Working with WWH felt like unlocking the magic I knew was inside.”
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— Erika C Austhof
“She turned my scattered ideas into a business I’m proud of, combining strategy, insight, and soul. A true guide and mentor.”
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— Rosy Mack
“I thought I was hiring help for copy and design, what I got was a brand built from the inside out. I found power I didn’t know I had.”
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— Magic Inclined
“I went from lost and unclear to launching a 20k offer with confidence. The clarity, support, and strategy were next-level.”
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— Kelsey Maxine Trimpey
“She didn’t just help me organize my ideas, she helped me trust myself as a creative leader. Strategy and soul, beautifully held.”
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— Holly Burgess
“As a lifelong marketer, I knew I needed support. Tristan mirrored back my magic and helped me build a brand with true meaning.”
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— Ashe Milkovic
“She helped me trust my vision, dig deep, and birth a brand I didn’t think was possible. This was business strategy that changed my life.”
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— Maren Hunt
“I felt seen, heard, and understood. The brand we built reflects my mission with stunning accuracy, this team overdelivers.”
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— Sakari Milan
“WWH helped me craft a brand story that actually felt like mine.
If you’re ready to be seen, this is the team to trust.”
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— Maha Morelli
“Tristan turned my overwhelm into a clear, powerful strategy. She believed in my vision when I was ready to give up on it.”
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— Kimberly Genovese
“She helped me translate my purpose into a brand rooted in strength, integrity, and collective service. A beautiful experience.”
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— Katarina Terentieva
“Tristan brought clarity, depth, and direction to our repositioning. Her insights reshaped our long-term brand strategy.”
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— Kelly McDevitt
“I went from totally lost to fully aligned, with strategy, action steps, and a brand I’m proud to grow.”
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— Jamal Brown
“She brought clarity, strategy, and authenticity that transformed how we communicate our mission.
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— Nadine Bedwan
“She didn’t just upgrade my brand, she rebuilt my entire relationship to business. Game-changing.”
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— Anastacia Bryson
“I was recruited to model for a brand photoshoot produced by Wild Woman Haus in July 2025 and this made the shoot effortless, inspiring, and fun. Tristan’s guidance even helped me refine how I show up creatively—an experience that far exceeded expectations.”
You don’t need every answer. You don’t need to be “ready.” What you need is to trust the voice that won’t stay quiet, the one that knows your work is meant for more.
This Haus was built for that voice. For founders who refuse to shrink, soften, or settle. For those ready to claim their seat at the table, and build something that lasts.