Journal
Client Overview: Earth Goddess Energy Healing (EGEH) is a holistic end-of-life care brand founded by Kimberly Genovese, a death doula, energy healer, and spiritual guide based in Las Vegas. Through her work, Kimberly seeks to shift the perception of death from one of fear and avoidance to one of reverence, peace, and celebration. However, she […]
Client Overview: Mind & Body Reconnected is a B2C brand dedicated to helping women overcome binge eating and disordered body image. In an industry that deals with trauma, mental health, and eating disorder recovery, credibility and trust are essential. To succeed in such a highly sensitive industry, a strong brand identity for eating disorder recovery […]
Client Overview: Ignite Your Light LLC is a spiritual brand that helps individuals and businesses align with metaphysical principles to create a purposeful life and career. The company serves both B2C and B2B audiences, offering mentorship, education, and transformational experiences. As the brand evolved and expanded its offerings, the internal team struggled to maintain consistency […]
Client Overview: Your Cosmic BFF is a B2C Human Design and Astrology brand that helps individuals navigate life with confidence and clarity. Despite its success in attracting an engaged spiritual audience, the brand faced a challenge—its offerings and messaging had become too broad, making it difficult to effectively market and connect with the right people. […]
Client Overview: Cara started her entrepreneurial journey as a plant-based recipe developer and food blogger. Over time, her expertise deepened, and her passion shifted toward helping women overcome eating disorders. She evolved into a Body Image Coach and Breathwork Facilitator, offering transformational healing to her clients. But while her work had evolved, her brand had […]
