Internal Brand Alignment for Spiritual Coaching Businesses: How Ignite Your Light™ Created a Cohesive Brand

Client Overview:

• Industry: Spirituality & Education
• Niche: Spiritual Coaching
• Topic: Internal Brand Alignment for Spiritual Coaching Businesses
• Business Type: B2B, B2C
• Scope of Work: Brand Strategy & Positioning, Internal Brand Alignment & Team Training, Messaging & Storytelling, Visual Identity & Brand Collateral, Website Development & UX Strategy

Ignite Your Light LLC is a spiritual brand that helps individuals and businesses align with metaphysical principles to create a purposeful life and career. The company serves both B2C and B2B audiences, offering mentorship, education, and transformational experiences.

As the brand evolved and expanded its offerings, the internal team struggled to maintain consistency in messaging, design, and customer experience. With multiple voices shaping the brand, Ignite Your Light’s identity became fragmented, making it difficult to communicate a clear, unified message to its growing audience.To solve this, Wild Woman Haus® was brought in to create an internal brand alignment for her spiritual coaching businesses that would help the team fully embody and implement the brand across every touchpoint—ensuring consistency in storytelling, design, and customer experience.

Where Is She Now?

Want to hear firsthand what it’s like to work with Wild Woman Haus®? Tune into EP 56 of The Wild Woman Hotline, where Oracle and Spiritual Business Mentor Ashley Rose shares her experience and insights in “Intuition and Psychic Activation as the Foundations of Business.“

The Challenge: Aligning Internal Branding to Deliver a Clear, Resonant Customer Experience

Before working with Wild Woman Haus®, Ignite Your Light faced a few key challenges:

• The brand’s messaging and visual identity felt inconsistent across different platforms and customer interactions.
• Internal team members struggled to fully grasp and apply the brand’s essence in their work.
• Without a unified brand strategy, it was difficult to ensure alignment across design, communication, and service delivery.

To continue delivering on its mission, the brand needed a clear internal strategy that would educate and empower its team members to consistently communicate Ignite Your Light’s values and vision.

The Wild Woman Haus® Experience:

Phase 1: Brand Audit – Identifying Gaps & Opportunities

Before developing a brand strategy, we conducted a comprehensive brand audit to assess Ignite Your Light’s strengths, weaknesses, and opportunities for alignment. This included an in-depth review of:

• Brand values, mission, and company culture
• Market positioning and differentiation
• Target audience and customer personas
• Communication, storytelling, and tone of voice
• Visual identity and accessibility

This process provided clarity on where inconsistencies existed and set the foundation for building a stronger, more cohesive brand strategy.

Phase 2: Competitive Intelligence – Defining a Unique Creative Direction

Through our research, we discovered an opportunity to visually differentiate Ignite Your Light in a way that deeply resonated with its audience.While many spiritual brands lean toward an “airy and ethereal” aesthetic, we took a different approach—crafting a mysterious, moody, and immersive visual identity that stood out in the industry. This creative direction became a guiding force for the internal brand alignment for her spiritual coaching businesses, ensuring every aspect of the brand experience felt intentional and aligned.

Phase 3: Company Brand Strategy – Crafting a Clear Narrative & Service Principles

With a strong creative direction in place, we worked closely with CEO Ashley Rose to refine Ignite Your Light’s core brand story—a narrative that could be consistently shared by all team members.

We also developed four driving principles based on the brand’s core values. These principles served as a framework for:

• Brand designers
• Copywriters and content creators
• Operations specialists

By clearly defining how each team member should communicate and express the brand, we created alignment across every customer touchpoint.

Phase 4: Brand Guidelines – Equipping the Team with the Right Tools

To ensure long-term success, we translated the brand experience principles into internal brand guidelines and training materials. These tools helped the team:

• Maintain a unified experience across digital and in-person interactions
• Fully understand the brand’s mission, story, and values
• Communicate the brand consistently across different mediums

Phase 5: Integration & Implementation – Bringing the Vision to Life

A strong brand strategy is only effective if it’s embraced by the entire team. To make sure the new branding was implemented correctly, we designed a Brand Identity Playbook specifically for the creative team.

This playbook guided designers, web developers, and content creators on how to visually and narratively express the brand, ensuring that every aspect of Ignite Your Light’s presence—from website design to marketing materials—delivered a powerful and cohesive experience.

The Transformation & Results

As a result of this internal brand alignment, Ignite Your Light:

• Developed a unified brand story that all team members could confidently share
• Created clear service principles that improved customer interactions
• Designed a cohesive brand identity that resonated deeply with its audience
• Empowered the team with guidelines and training tools to maintain brand consistency

Client Testimonial

“My experience working with Wild Woman Haus was beyond EXCEPTIONAL! Just weeks ago I was feeling frustrated and uninspired by my brand image and messaging. 

I felt stuck in the fact that I just couldn’t quite grasp the imagery and overall energy of my brand’s mission. It only existed in my mind and felt directionless. 

Finding Tristan and her team at Wild Woman Haus was truly a gift from the universe. within the first few meetings, I felt we were truly able to get out on paper all the magic that was living inside me and my vision for Ignite Your Light Co. 

I am finishing up with their team and I have to say that I’m truly grateful for our time together. My brand energy and vision are clearer than ever and the website is in construction. My photoshoot is booked and I’m so excited to introduce my audience to our finished product! A truly luxurious experience. 

I highly recommend Wild Woman Haus for anyone building a business with a mission and a message, This team works magic and truly gets it. I was able to stay in my area of genius and let these professionals support me with theirs! Thank you!” 

– Ashley Rose, Psychic Business Mentor

Key Takeaways:

• A strong internal brand alignment strategy ensures consistency across design, messaging, and customer interactions.
• Clearly defined brand stories and service principles empower teams to confidently express the brand.
• Providing guidelines and training tools helps maintain brand cohesion as the business grows.
• A differentiated visual and narrative identity strengthens brand recognition and emotional connection with the audience.

Looking for Support with Internal Brand Alignment?

If, like Ashley, you’re struggling to create brand alignment across your team, we’re here to help.

Book a complimentary 30-minute call with our founder and lead brand strategist, Tristan Thibodeau, to learn how we can help you build a brand that resonates—inside and out.

Schedule Your Call Here

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