Brand Strategy for Body Image Coaches—How Cara Rebranded Her Business for Greater Impact

Client Overview:

• Industry: Health & Wellness
• Niche: Coaching & Consulting, Mental Health
• Topic: Brand Strategy for Body Image Coaches
• Business Type: B2B
• Scope of Work: Brand Strategy & Positioning, Messaging & Storytelling, Offer Structuring & Business Model Refinement, Website Development & UX Strategy, Visual Identity & Brand Collateral, Social Media Positioning

Cara started her entrepreneurial journey as a plant-based recipe developer and food blogger. Over time, her expertise deepened, and her passion shifted toward helping women overcome eating disorders. She evolved into a Body Image Coach and Breathwork Facilitator, offering transformational healing to her clients.

But while her work had evolved, her brand had not.

Cara’s website, messaging, and overall brand identity were still tied to her past as a foodie blogger. She felt disconnected from her brand and embarrassed to send potential clients to her website. More than just a surface-level issue, this disconnect was holding her back from fully stepping into her new role as a healer and coach.She knew she needed a rebrand—but she wasn’t sure how to pivot without losing her audience or getting stuck in the process. That’s when she reached out to Wild Woman Haus®.

Where Is She Now?

Ready to build a brand that stands boldly in its beliefs? In Episode 63 of The Wild Woman Hotline, Cara Carin Cifelli shares how embracing polarizing brand beliefs helped her create a thriving business while challenging diet culture and fatphobia. Tune in now for an inspiring conversation on authenticity, impact, and unapologetic messaging!

The Challenge: Why Brand Strategy for Body Image Coaches Matters

Before working with us, Cara faced a significant challenge:

• Her brand no longer reflected her work—It was still positioned around food and recipes, while she had transitioned into deep healing and coaching.
• She felt disconnected from her brand identity—Her website and online presence didn’t match the high-value transformation she was offering clients.
• She struggled to express her unique voice and values—She wanted to take a stand in her industry but felt unsure about how to differentiate herself.

At its core, this wasn’t just a design problem—it was a strategy problem. Without a strong foundation of values, messaging, and positioning, a new logo or website alone wouldn’t solve the issue.

The Wild Woman Haus® Experience:

Phase 1: Aligning Her Brand with Her True Identity with a Brand Strategy for Body Image Coaches

Our first step was guiding Cara through our signature brand strategy process to uncover the essence of her brand and align it with her evolved mission.

We discovered a major disconnect between how she showed up on social media versus how she showed up for client sessions. This is a common challenge among entrepreneurs who feel pressure to market themselves in a certain way, rather than authentically express their work.

We helped Cara refine her brand personality and create messaging that felt aligned with her true self, ensuring consistency between her marketing and customer experience.

Phase 2: Defining Brand Values & Messaging That Attract Ideal Clients

Cara was also facing another common struggle—watering down her message to fit in with industry norms.

She held deep beliefs about body image, healing, and personal transformation, but she hadn’t been fully expressing them in her brand. Instead, she was repeating messages she thought she should say, rather than what she truly believed.

This was preventing her from standing out and attracting the right clients.

We helped Cara clarify her unique values and beliefs, removing language from her brand that didn’t fully align with her perspective. This shift allowed her to step into her leadership, attract dream clients, and create a brand voice that felt bold, authentic, and magnetic.

Phase 3: Refining Website Copy & Social Media Messaging

With her brand personality and messaging aligned, we overhauled her website copy to reflect her evolution.

• We wrote over 15 pages of fresh, optimized website copy that clearly articulated her unique approach, services, and philosophy.
• We streamlined her customer journey so that visitors immediately understood what she offered and how to work with her.
• We refreshed her social media messaging to ensure consistency across platforms, reinforcing her new positioning.

A compelling brand voice and messaging strategy can dramatically impact a business’s visibility—brands with strong copy generate 7.8x more site traffic and higher engagement rates. With Cara’s updated messaging, she was ready to be seen and recognized as an expert.

Phase 4: Aesthetic Overhaul—Elevating Her Visual Identity

With her messaging in place, we worked with Mio Frye, one of our brand designers, to redesign Cara’s entire visual identity and website.

We refreshed:

• Her website to reflect a more polished, high-end brand presence
• Her podcast graphics and social media templates to create brand cohesion across platforms
• Her overall brand aesthetic to align with the elevated experience she wanted to provide

The transformation was not just external—it gave Cara the confidence to fully embody her new brand, even down to how she showed up in her personal style.

Cara’s Brand BEFORE

Cara’s Brand AFTER

The Results: A Thriving Business Aligned with Our Brand Strategy for Body Image Coaches

With a brand that finally felt aligned, Cara experienced rapid growth:

• She built a TikTok following of 22.9K in just a few months by showing up consistently in her newly defined brand voice.
• By repurposing her content, she cross-promoted on Instagram, increasing visibility and engagement.
• She filled her private client roster with ideal clients who happily paid her higher rates.
• She launched her signature group program with 15 registrants—her most successful launch yet.

Client Testimonial

“Without their help, I would still be where I was (for over a year, I might add) twiddling my thumbs and overthinking everything without taking action.

Wild Woman Haus guided me every step of the way, making the process easier and faster than if I had tried to do it alone.

They are great at what they do, they support you every step of the way, and they are an absolute pleasure to work with. If you are starting a business or rebranding like I was, you are in good hands!”

— Cara, Body Image Coach & Breathwork Facilitator

Key Takeaways:

• A brand must evolve as you evolve. When your work shifts, your brand should reflect that transformation.
• A rebrand is more than just visuals. It starts with strategy—values, messaging, and positioning must align first.
• Authenticity attracts the right clients. When you show up as yourself, your dream clients will find you.
• Consistency builds trust. A cohesive experience across social media, website, and services increases conversions.

Is It Time to Rebrand Your Business?

If, like Cara, you’re feeling stuck in an outdated brand that no longer reflects who you are and where you’re going, we can help.

Book a complimentary 30-minute call with our founder and lead brand strategist, Tristan Thibodeau, to explore how we can bring your vision to life.

Schedule Your Call Here

Meet the Team Behind This Transformation

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