Brand Identity for Eating Disorder Recovery Coaches: How Mind & Body Reconnected Built Trust & Authority

Client Overview:

• Industry: Health & Wellness
• Niche: Coaching & Consulting, Mental Health
• Topic: Brand Identity for Eating Disorder Recovery Coaches
• Business Type: B2B
• Scope of Work: Brand Strategy & Positioning, Messaging & Storytelling, Visual Identity & Brand Collateral, Website Development & UX Strategy, Marketing & Growth Strategy

Mind & Body Reconnected is a B2C brand dedicated to helping women overcome binge eating and disordered body image. In an industry that deals with trauma, mental health, and eating disorder recovery, credibility and trust are essential.

To succeed in such a highly sensitive industry, a strong brand identity for eating disorder recovery coaches is essential for building trust and credibility. Founder and CEO Maren Hunt recognized that for her brand to succeed, it needed to be positioned as genuine, compassionate, and authoritative. She turned to Wild Woman Haus® to develop a brand identity that would establish trust, credibility, and emotional resonance in this highly nuanced field.

Where Is She Now?

If you want to hear Maren’s journey of building brand authority in the eating disorder recovery space, don’t miss EP 60 of The Wild Woman Hotline—“Where is She Now? Maren Hunt, Founder of Mind & Body Reconnected, Shares How WWH Helped Build Her Brand Authority.”

Why Brand Identity for Eating Disorder Recovery Coaches Builds Client Trust

Before working with us, Maren faced several challenges:

• Her brand lacked a cohesive identity, making it difficult for potential clients to connect with and trust her expertise.
• She needed a strong visual presence that conveyed professionalism while maintaining warmth and approachability.
• Her website was not fully optimized to serve as a marketing hub where potential clients could learn more and take action.
• She needed to refine her brand messaging to speak directly to her ideal clients in a way that felt authentic, supportive, and empowering.

With trust and credibility being non-negotiable in her field, Maren needed a brand identity that reassured clients they were in safe, expert hands.

The Wild Woman Haus® Experience:

Phase 1: Brand Audit—Assessing Mind & Body Reconnected’s Market Position

Every branding project begins with a comprehensive brand audit—a deep dive into current brand perception, visibility, and market positioning. This audit provided the foundation for a brand identity that would resonate deeply with Maren’s audience.

For Mind & Body Reconnected, we examined:

• Vision, goals, and objectives to ensure brand alignment
• The competitive landscape in the mental health and eating disorder recovery industry
• Target audience insights to refine messaging and engagement strategies
• Brand differentiation and positioning to ensure a unique market presence
• Personality, voice, and tone to create emotional connection and trust
• Accessibility and visibility to improve outreach and brand recognition

Phase 2: Competitive Intelligence—Understanding the Audience & Market

Through industry research, we identified Mind & Body Reconnected’s ideal client archetype: The Freedom Seeker. This deep understanding of Maren’s ideal client became the guiding force behind the brand strategy.

This Freedom Seeker is a woman who:

• Has struggled with binge eating and/or bulimia and is ready to take accountability for her recovery.
• Values science-backed approaches to behavior modification but also craves a maternal, compassionate mentor for accountability.
• Seeks empowerment, healing, and emotional support in a judgment-free environment.

Phase 3: Brand Strategy—Defining Core Messaging & Market Positioning

With a clear audience profile in place, we developed a strategic brand framework that included:

• Ideal Client Avatar (ICA) segmentation to refine messaging for different customer groups.
• Core brand messaging to ensure consistency and clarity.
• Brand architecture for strategic market positioning and differentiation.

We identified four key segments within the Freedom Seeker audience, allowing us to tailor the brand’s creative direction to resonate with each group:

1. The Supermom – A woman juggling recovery while raising a family.
2. The Fitness Junkie – A woman transitioning from restrictive fitness culture into a balanced, intuitive relationship with her body.
3. The Self-Development Enthusiast – A woman who loves personal growth and is eager to apply mindset tools to her healing journey.
4. The Quasi-Recovered Woman – A woman who has made progress but still struggles with lingering challenges in food and body acceptance.

By clarifying her core messaging and refining her visual presence, we created a brand identity for eating disorder recovery coaches that truly reflected Maren’s expertise and mission. This segmentation ensured that Mind & Body Reconnected’s brand identity and messaging would deeply resonate with its core audience.

Phase 4: Creative Direction—Designing a Brand Identity for Eating Disorder Recovery Coaches That Evokes Safety & Empowerment

With a solid strategy in place, we developed a creative direction that evoked the emotions and experiences Mind & Body Reconnected’s audience values most:

• Safety
• Hope
• Optimism
• Liberation

We designed a visual identity that reinforced these emotions using:

• A calming yet empowering color palette
• Typography that balances authority with warmth
• Imagery that reflects healing, self-acceptance, and transformation

This intentional creative direction ensured that every touchpoint of the brand instantly connected with potential clients, making them feel safe, supported, and understood.

Phase 5: Website & UX Planning—Creating a High-Impact Marketing Hub

A powerful brand identity needs a strong digital home. We designed a website and user experience (UX) strategy that:

• Guided visitors through an emotional journey of hope and healing
• Positioned Mind & Body Reconnected as an expert, credible resource
• Optimized conversion paths to ensure visitors took action—whether booking a consultation, signing up for a program, or exploring resources

The final result was a website that didn’t just look beautiful—it built trust and encouraged meaningful engagement.

How a Strategic Brand Identity for Eating Disorder Recovery Coaches Strengthens Credibility & Growth

With a well-defined brand identity for eating disorder recovery coaches, Maren was able to confidently position herself as a trusted authority in the eating disorder recovery space.

The rebrand allowed Maren to:

• Confidently market her services with a clear and aligned brand presence
• Attract ideal clients who deeply resonated with her brand messaging
• Establish a website that served as a powerful marketing hub
• Create a brand identity that evoked trust, hope, and empowerment

Client Testimonial

“Before I started working with Wild Woman Haus, I was feeling a lot of doubt about my business strategy. I didn’t feel as though my brand truly embodied what I had fought so hard to create. When I found out about Wild Womn Haus and their amazing design team, I was so excited to work with them!

I received much more than I expected—from text support to weekly calls that ensured communication and deadlines were clear and met. When I saw my finalized website, I knew they had truly heard and understood my vision. They created a brand that truly signifies my business and mission.

Tristan and Meera were absolutely amazing to work with, and they over-delivered every step of the way.

I would go through this process with them 1,000 times over!”

— Maren Hunt, CEO of Mind & Body Reconnected

Want to Establish Your Brand as a Trusted Authority?

If, like Maren, you’re ready to elevate your brand, build credibility, and connect with your ideal audience, we’re here to help.

Book a complimentary 30-minute call with our founder and lead brand strategist, Tristan Thibodeau, to discover how we can bring your vision to life.

Schedule Your Call Here

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