Journal
Brand strategy development enables you to create a brand that powerfully impacts an audience. But this caliber of brand doesn’t happen by accident. The brands that become leaders within their industry breaking the mold are not just prioritizing their brand strategy development. They are obsessing over how they can refine it. Why? Because brand strategy […]
Brand differentiation is the process of identifying what you can offer your customers, and these brand differentiation questions help you to identify exactly what you provide that similar experts in your industry do not. The brand differentiation process is detailed and in-depth. But it is also essential to discover your competitive advantage! Once you understand […]
The creative direction process is the unsung hero of designing your brand identity. The term “brand identity”, refers to the visual elements that make your brand memorable, recognizable, and cohesive. Think logo, color palette, typography, media, etc. How will your brand have a distinct look and feel that is unlike any other? What makes your […]
If you are a service-based entrepreneur, think of your personal brand signature style as the “brand packaging” that would normally accompany a physical product. While you are not a “product”, the services that come from you are in their own right. Just like the packaging on your favorite products, your personal brand signature style should […]
Brand launch messaging has a notorious reputation for causing stress, overwhelm, and frustration for many entrepreneurs. And we get it, there are a ton of steps to ensure the successful communication of launch. HOWEVER, as with any aspect of growing your brand, having a thoughtful brand strategy that guides you through any launch is the […]
The purpose of your social media presence (on any platform, not just IG) is to, well, be present. What you do with that presence can range from creating awareness, visibility, outreach, engagement, and if well-planned, revenue for your brand. But if you’re not reaping the benefits of social media such as a: consistent flow of […]
