Journal
Client Overview Caroline Benak, co-founder of Revival Swimwear, was ready to launch her next creative venture but faced a critical challenge—too many ideas and no clear direction. As a health and wellness enthusiast with deep industry connections in Houston, she had access to some of the city’s best-kept beauty and wellness secrets. However, without a […]
Client Overview: Off The Record™ (OTR) was founded by Katarina (Kate) Terentieva with a mission to help people transition from small talk to meaningful conversations through a thoughtfully designed card game. But as Kate prepared to expand and pitch her brand to buyers and investors, she realized OTR needed stronger positioning and messaging to stand […]
Client Overview: Mood Alchemy Co™ is a functional fragrance brand founded by Maha Morelli, a chemist and fragrance designer with a passion for using scent as a tool for emotional well-being. Maha envisioned a curated collection of fragrances designed to help individuals manage anxiety through the science of aromatherapy and neuro-associative conditioning. Without a clear […]
Note on Confidentiality: This case study has been adapted to protect the intellectual property of our client. The brand name has been changed to ColorSync, and some identifying details have been modified in accordance with a non-disclosure agreement (NDA). Client Overview: ColorSync, a beauty tech startup in the nail care industry, developed a groundbreaking color-matching […]
Client Overview: BIOSTRIPS® is a wellness brand pioneering oral dissolvable strip technology—a revolutionary alternative to traditional supplements. BIOSTRIPS® is a wellness brand pioneering oral dissolvable strip technology—a revolutionary alternative to traditional supplements. Unlike pills, powders, or gummies, BIOSTRIPS® offers fast-absorbing, clean-ingredient formulations designed for convenience, potency, and effectiveness. However, despite successfully launching three SKUs, BIOSTRIPS® […]
As 2025 unfolds, the forces exposed in 2024 have not stabilized. They have clarified. What once appeared as disruption now functions as signal. The volatility of recent years revealed the limits of prediction-based strategy. Forecasting alone no longer offers stability. Instead, businesses are being asked to develop interpretive capacity: the ability to sense patterns, contextualize […]
