Journal
Client Overview: Yasha Jones, a namesake brand founded by Yazmiyn Jones, is a bespoke fashion house that blends spirituality, art, and high fashion into wearable experiences. Yasha, a designer and spiritual guide, sought to pivot from a clairvoyant-for-hire into a leading creative in luxury fashion—making her a prime candidate for brand strategy for spiritual fashion […]
Client Overview: Kelly McDevitt, content creator and founder of Kelly’s Book Nook, built a thriving online community for book lovers. She was ready for a brand strategy tailored to content creators looking to expand their platform into a full-scale business. Her content resonated with thousands of followers, but she struggled to transition from content creator […]
Client Overview: Smitten Tips is a beauty disruptor reimagining the nail care industry with high-quality, semi-cured gel nail designs that blend artistry, inclusivity, and convenience. While traditional nail polish and gel manicures have long dominated the market, Smitten Tips identified a major gap—consumers want salon-quality results without the time commitment, toxicity, or lack of inclusivity […]
Client Overview: Megan Lavallie built a reputation as a viral beauty expert, amassing over 455k followers and securing features in Glamour, Allure, The Drew Barrymore Show, and French Elle. Known for her discerning eye and ability to sell out beauty products through her content, Megan realized she was ready to evolve beyond beauty tutorials. Her […]
Client Overview: Aura Wear NYC® is a transformational fashion and energy brand that helps women connect to their personal power by using color, style, and aura energy. Founded with the vision of revolutionizing how women see themselves, Aura Wear NYC® blends fashion psychology, auric energy, and intuitive styling to create a new paradigm where style […]
Client Overview: Chandler J. Esq. built a successful legal practice as a trademark attorney, known for her modern approach to intellectual property law. But after years of operating under her personal brand, she faced a challenge—her business had outgrown the “solo attorney” model. To scale sustainably and remove herself as the face of the brand, […]
