Journal
Client Overview: OCHOMADE™ is a luxury streetwear brand founded by Jamal Brown, dedicated to telling the untold stories of Black and Latine communities through fashion. The brand blends high-end craftsmanship with cultural storytelling, creating wearable pieces that reflect identity, resilience, and empowerment. Despite a strong mission and unique design perspective, OCHOMADE™ faced a significant challenge—its […]
Luxury Streetwear Brand Strategy: How OCHOMADE™ Relaunched with a Stronger Identity & Marketing Plan
Client Overview: Saka Essentials™ was founded by Sakari Milan with the vision of creating a high-performance skincare brand tailored for melanin-rich skin. Drawing from ancestral beauty rituals and modern skincare science, Saka Essentials™ set out to redefine self-care by offering sustainably sourced, non-toxic, and efficacious formulations. However, before launching, Sakari faced several challenges: To bring […]
Client Overview Caroline Benak, co-founder of Revival Swimwear, was ready to launch her next creative venture but faced a critical challenge—too many ideas and no clear direction. As a health and wellness enthusiast with deep industry connections in Houston, she had access to some of the city’s best-kept beauty and wellness secrets. However, without a […]
Client Overview: Off The Record™ (OTR) was founded by Katarina (Kate) Terentieva with a mission to help people transition from small talk to meaningful conversations through a thoughtfully designed card game. But as Kate prepared to expand and pitch her brand to buyers and investors, she realized OTR needed stronger positioning and messaging to stand […]
Client Overview: Mood Alchemy Co™ is a functional fragrance brand founded by Maha Morelli, a chemist and fragrance designer with a passion for using scent as a tool for emotional well-being. Maha envisioned a curated collection of fragrances designed to help individuals manage anxiety through the science of aromatherapy and neuro-associative conditioning. Without a clear […]
Note on Confidentiality: This case study has been adapted to protect the intellectual property of our client. The brand name has been changed to ColorSync, and some identifying details have been modified in accordance with a non-disclosure agreement (NDA). Client Overview: ColorSync, a beauty tech startup in the nail care industry, developed a groundbreaking color-matching […]
