Client Overview:
- Industry: Spirituality & Education
- Niche: Human Design, Astrology
- Topic: Astrology and Human Design Brand Strategy
- Business Type: B2B
- Scope of Work: Market Research & Competitive Analysis, Brand Strategy & Positioning, Offer Structuring & Business Model Refinement, Messaging & Storytelling, Customer Experience Optimization, Marketing & Growth Strategy
Your Cosmic BFF is a B2C Human Design and Astrology brand that helps individuals navigate life with confidence and clarity.
Despite its success in attracting an engaged spiritual audience, the brand faced a challenge—its offerings and messaging had become too broad, making it difficult to effectively market and connect with the right people.
To overcome these challenges, Rosy needed an Astrology and Human Design brand strategy that would refine her offerings and better connect with her ideal audience. Founder Rosy Mack turned to Wild Woman Haus® to refine her target audience, restructure her offerings, and create a more strategic and engaging brand experience.
Through our market segmentation process, we helped Rosy:
- Clarify her audience segments for precise messaging
- Restructure her offers to match her customers’ needs and budgets
- Develop a creative direction that felt aligned and exciting
- Improve her brand experience to build loyalty and engagement
The Challenge: Reaching the Right Audience with the Right Message
Before working with us, Your Cosmic BFF faced a few key roadblocks:
- A diluted brand message—The brand was trying to serve too many people at once, making it difficult to craft clear and impactful communication.
- Overlapping and unclear offers—Without structured offerings, potential clients weren’t sure what services were right for them.
- Inconsistent brand identity—The creative direction lacked cohesion and emotional resonance, which made the brand less memorable.
- A need for deeper audience understanding—Rosy wasn’t sure how to segment her audience to tailor messaging and marketing more effectively.
She needed a clear structure—both in her messaging and her offers—to connect with her ideal clients and scale her business.
The Wild Woman Haus® Experience
Phase 1: Brand Audit—Assessing Your Cosmic BFF’s Market Position
Every transformation starts with a deep-dive brand audit. We evaluated Your Cosmic BFF’s strengths, weaknesses, and opportunities to identify areas for improvement.
Our audit covered:
- Vision, goals, and objectives to align strategy with long-term growth
- Industry and market analysis to identify positioning opportunities
- Target audience research to uncover customer needs and behaviors
- Brand differentiation and competitive landscape
- Messaging, storytelling, and tone of voice for stronger brand communication
- Overall brand visibility and accessibility to optimize reach
This process gave us the insights needed to refine the brand and improve engagement.
Phase 2: Competitive Intelligence—Understanding the Spiritual Marketplace
By conducting in-depth research, we uncovered key market opportunities that informed Your Cosmic BFF’s Astrology and Human Design brand strategy, helping it stand out from competitors.
We identified a key audience archetype:
- The Curious Skeptic—individuals drawn to self-development and spirituality, but who also value practicality and an upbeat approach.
This insight became a driving force behind our brand strategy, allowing us to:
- Position Your Cosmic BFF as a trusted, approachable guide
- Craft messaging that resonated with spiritual seekers at different levels of understanding
- Create an engaging and fun brand experience without overwhelming potential customers
Phase 3: Refining Audience Segments with an Astrology and Human Design Brand Strategy
With a deeper understanding of the audience, we created four distinct customer segments:
- Spiritual Growth Junkies—People who only read their horoscope but want to learn more.
- Astrology Enthusiasts—Individuals who know their Sun, Moon, and Rising signs but haven’t gone deeper.
- Human Design Beginners—People familiar with astrology but new to Human Design.
- Advanced Students—Individuals who understand both Astrology and Human Design but need help applying them in their lives.
By segmenting the audience this way, Your Cosmic BFF could now create tailored messaging and product offerings that directly spoke to each group’s level of knowledge and needs.
Phase 4: Restructuring Offers—Aligning Services with Audience Needs
With clear audience segments defined, we helped Rosy:
- Map out her signature process—creating a structured journey for her clients.
- Refine her service offerings—tailoring them to different levels of knowledge and engagement styles.
- Adjust her pricing strategy—ensuring affordability while matching the spending habits of her ideal clients.
This restructuring made it easier for potential clients to identify the right offering for them while increasing revenue potential for the brand.
Phase 5: Brand Integration and Customer Experience Strategy
After finalizing the brand messaging and offer structure, we turned to creative direction and customer journey mapping.
- We explored multiple creative directions to refine the brand identity.
- We designed a customer experience strategy that made interactions with the brand delightful, intuitive, and engaging.
- We mapped out a brand vision for long-term growth, helping Rosy imagine exciting new opportunities for reaching and nurturing customers.
The result was a fully aligned and strategic brand experience designed to attract and retain loyal customers.
The Results: Growth Through Astrology and Human Design Brand Strategy
With her brand strategy in place, Your Cosmic BFF successfully:
- Clarified its brand messaging, making communication more engaging and effective
- Streamlined its offers, making it easier for customers to find the right service
- Developed a brand identity that resonated with the right audience
- Created a structured customer journey that improved engagement and conversions
Client Testimonial
“The best thing about working with Tristan is that you will learn so many things you didn’t know you didn’t know. When I started, I thought I was going into this container to get help with mostly the design and copy for my website and social media.
Did we do that? Absolutely. But the entire process was so much more than just choosing colors and fonts that I love.
It’s about truly CREATING your brand from the inside out, and it was done in a way that didn’t feel like work at all.
The process was fun and exciting and helped me find a deeper power in both myself and my business that is absolutely going to motivate me to scale my business into something much bigger than I ever imagined.
I recommend working with Tristan and Wild Woman Haus one thousand percent.”
— Rosy Mack, Founder of Your Cosmic BFF
Looking to Reach More of Your Target Audience?
If you’re looking to refine your messaging, streamline your offers, and elevate your presence with an Astrology and Human Design brand strategy, we can help. If, like Rosy, you are struggling to:
- Reach the right audience with the right message
- Clarify your offers to make them more profitable
- Create a brand experience that feels engaging and aligned
We can help! Book a complimentary 30-minute call with our founder and lead brand strategist, Tristan Thibodeau, to explore how we can refine your brand for maximum impact.
Meet the Team Behind This Transformation
Brand Strategist
Founder of Wild Woman Haus®, Tristan specializes in strategic brand development for wellness, beauty, and health entrepreneurs. She helps brands clarify their positioning, refine their messaging, and create sustainable growth strategies. She also hosts The Wild Woman Hotline podcast, featuring expert-level conversations on brand strategy.
