Corporate Wellness Brand Strategy: How Free Air Life CO. Expanded into the B2B Market
Client Overview:
- Industry: Health & Wellness
- Niche: Corporate Wellness
- Topic: Corporate Wellness Brand Strategy
- Business Type: B2B
- Scope of Work: Market Research & Competitive Analysis, Brand Strategy & Positioning, Messaging & Copywriting, Website Development & UX Strategy, Marketing & Growth Strategy, Lead Generation & Sales Strategy
When Kelsey Maxinne, Founder of Free Air Life CO., came to Wild Woman Haus®, she was feeling overwhelmed and pulled in multiple directions.
As a multi-skilled wellness practitioner, Kelsey had built an incredible toolkit of holistic healing practices—from breathwork and yoga to nature therapy, somatic work, and self-massage. However, her service offerings lacked structure, making it difficult to effectively market and scale her brand.
She had a clear vision—to create structured wellness programs that clients could move through at their own pace. But without a defined target audience, streamlined offerings, or a marketing hub, she was struggling to position her brand in the highly saturated wellness industry.Additionally, her website wasn’t live, and she needed support clarifying her offerings and creating a strong digital presence.
The Challenge: From Overwhelmed to Clear & Profitable
Before working with us, Kelsey faced a few major roadblocks:
- An undefined brand position—Her diverse skill set made it difficult to focus on a single niche.
- A lack of structured offerings—She wanted to create clear, scalable wellness programs but wasn’t sure how to package them.
- No central marketing hub—Without a website or cohesive brand presence, she lacked a space to educate potential clients and convert leads into customers.
- Feeling spread too thin—Juggling multiple wellness practices without a focused strategy was leading to burnout and inconsistent revenue.
She needed clarity, strategy, and structure—and that’s exactly what we helped her build.
The Wild Woman Haus® Experience:
Phase 1: Brand Audit—Assessing Free Air Life CO.’s Market Position
Our first step was conducting a comprehensive brand audit to evaluate Kelsey’s brand strengths, weaknesses, and market opportunities.
Our audit process included:
- Clarifying her vision, goals, and objectives
- Analyzing the wellness industry to identify market gaps
- Defining her target audience and uncovering the best market fit
- Evaluating her brand voice, messaging, and positioning
- Assessing brand visibility and accessibility
This process revealed that Free Air Life CO. was unintentionally speaking to the wrong audience, resulting in unstable sales and inconsistent brand engagement.
Phase 2: Brand Strategy Development—Repositioning into the Corporate Wellness Market
Through our research and conversations with Kelsey, we identified a high-growth opportunity: Corporate Wellness.
- Kelsey’s skills in holistic healing, somatic work, and stress management were highly valuable to organizations.
- The corporate world was experiencing a wellness revolution, with companies actively investing in employee well-being programs.
- Data-backed insights reinforced this move—the wellness tourism market was projected to reach $1.3 trillion by 2025, and over 50% of employees aged 18-24 had stated they would rather quit than be unhappy at work.
We found that major corporations, like Salesforce, were creating work-and-wellness retreats to integrate yoga, hiking, and meditation into their company culture—exactly the kind of services Kelsey specialized in.
With this insight, we confidently guided Kelsey through a brand repositioning strategy to transition Free Air Life CO. into the corporate wellness space.
Phase 3: Copywriting—Crafting a Clear, Compelling Brand Message
With a clear brand strategy, it was time to refine Kelsey’s messaging and digital presence.
We helped Kelsey:
- Develop a unique brand voice and tone tailored to corporate wellness clients.
- Rewrite her website copy to clearly communicate her mission, offerings, and the benefits of corporate wellness programs.
- Create consistent messaging across social media, marketing materials, and lead-generation assets.
By grounding her messaging in a cohesive brand voice, Kelsey was able to confidently communicate who she was, what she offered, and why corporate clients needed her services.
Phase 4: Website & UX Restructuring—Building a High-Converting Digital Presence
With a refined brand message, we shifted our focus to Kelsey’s website—her primary marketing hub.
- Optimized the homepage to create a powerful first impression and emotional connection with visitors.
- Restructured the user experience (UX) to make it easy for potential clients to navigate her site and book services.
- Designed a clear conversion path—ensuring corporate clients could seamlessly inquire about retreats, workshops, and wellness programs.
It takes only 0.05 seconds for users to form an opinion about a website—we ensured Kelsey’s brand captivated the right audience instantly.
Phase 5: Improving Brand Visibility—Creating a Strategic Marketing Plan
To maximize Kelsey’s reach and ensure her brand was seen by the right corporate decision-makers, we developed a visibility strategy that included:
- Optimizing social media bios and links to drive traffic to her website.
- Designing marketing materials and business cards for corporate networking.
- Enhancing her email signature with branded messaging.
- Creating lead magnets and free resources to attract and nurture potential clients.
- Improving brand consistency across booking pages, invoices, and proposals.
By establishing a strategic brand presence across multiple touchpoints, Kelsey’s business became instantly recognizable and memorable within the corporate wellness industry.g through her business.
The Transformation & Results
By implementing a clear strategy, refining her messaging, and creating a strong digital presence, Free Air Life CO. successfully transitioned into the corporate wellness space.
This repositioning allowed Kelsey to:
- Gain clarity on her brand identity and niche
- Package her diverse skills into structured offerings tailored for corporate clients
- Launch a high-converting website that clearly communicated her services
- Establish a strong brand presence across digital and physical touchpoints
Client Testimonial
“My container with WWH was an immense blessing. Not only did I have [a team] rooting for me every step of the way, but also exemplified leadership by hearing my concerns and showing me how to organize and prioritize my next steps.
They reflected back my own ideas in a way that re-inspired me and helped me trust myself as a business owner.
Their support, strategic insights, and ability to reframe situations helped me find clarity, confidence, and direction in my business.
Working with Wild Womn Haus will be a decision you can respect yourself for making—an investment that brings clarity, strategy, and joy to your work.
Trust that you will experience genuine, heart-minded support that leaves you with both strategy and fulfillment. THANK YOU!”
— Kelsey Maxinne, Founder of Free Air Life CO.
Are You Ready to Reposition Your Brand?
If, like Kelsey, you’re ready to refine your offerings, gain clarity in your brand strategy, and expand into new markets, we’re here to help.
Book a complimentary 30-minute call with our founder and lead brand strategist, Tristan Thibodeau, to explore how we can bring your vision to life.
Meet the Team Behind This Transformation
Brand Strategist
Founder of Wild Woman Haus®, Tristan specializes in strategic brand development for wellness, beauty, and health entrepreneurs. She helps brands clarify their positioning, refine their messaging, and create sustainable growth strategies. She also hosts The Wild Woman Hotline podcast, featuring expert-level conversations on brand strategy.
