Brand Strategy for Public Health Consultants: How Erika Launched Her Consulting Business and Signed Clients Immediately
Client Overview:
- Industry: Coaching & Consulting
- Niche: Public Health Consulting
- Topic: Brand Strategy for Public Health Consultants
- Business Type: B2B
- Scope of Work: Brand Strategy & Positioning, Market Research & Competitive Analysis, Messaging & Storytelling, Offer Structuring & Business Model Refinement, Visual Identity & Brand Collateral, Launch Strategy & Implementation
When Erika approached Wild Woman Haus®, she had a bold vision for Aengle Consulting—a business designed to revolutionize public health consulting. However, she felt overwhelmed and unsure of where to begin.
For months, she had been sitting on her idea, struggling to take the first step. She assumed she needed a logo, a website, and a color palette. In reality, what she needed was a clear brand strategy—one that would help her attract ideal clients and establish herself as a trusted expert.
Within six months, we helped Erika transform her idea into a thriving consulting business. Just one week after launching, she started signing new clients.
Where Is She Now?
Curious about what it’s like to work with Wild Woman Haus®? Tune into EP 55 of The Wild Woman Hotline, where Erika Austhof, Founder of Aengle Consulting, shares how our brand strategy helped shape her first year in business. Don’t miss her inspiring journey!
The Challenge: Why a Strong Brand Strategy for Public Health Consultants Matters
Before working with us, Erika faced common struggles that many new entrepreneurs encounter:
✔ Lack of clarity on how to build a brand from the ground up
✔ No structured plan for launching and attracting clients
✔ Uncertainty about how to communicate her expertise effectively
✔ No established brand identity, website, or marketing strategy
She had the passion and expertise but needed a brand strategy for public health consultants that would turn her vision into a business with real impact.
The Wild Woman Haus® Experience:
Phase 1: Laying the Foundation for Brand Strategy for Public Health Consultants
Most new entrepreneurs assume they need to start with design elements like logos and colors. But in brand strategy for public health consultants, the foundation begins with strategy—defining who you serve, what makes you unique, and how to communicate your value.
We worked with Erika to define:
✔ Her mission, vision, and values
✔ Her unique positioning in the public health industry
✔ Her ideal audience and their specific needs
✔ What made her distinct from others in her field
By the end of this process, she wasn’t just clear—she was confident. She could articulate exactly what her business stood for and why it mattered.
Phase 2: Brand Positioning—Making an Impact Beyond Business
We didn’t just position Erika’s business as another consulting firm. We positioned it as a movement.
Her brand needed to be more than just a service—it had to represent the transformation she was creating in her industry.
Through strategic messaging, we helped Erika:
✔ Refine her brand story to emotionally engage her audience
✔ Position herself as a thought leader in public health consulting
✔ Align her offers with what her ideal clients were looking for
This brand strategy for public health consultants ensured that Erika’s business spoke directly to high-impact clients ready to invest in her expertise.
Phase 3: Business Structure & Offer Development
With a refined brand strategy, we helped Erika:
✔ Develop a pricing model that reflected the value of her expertise
✔ Structure service packages that guided clients through a transformative process
✔ Create an onboarding system that built trust and streamlined client experience
By aligning her offers with her brand strategy for public health consultants, Erika positioned herself as a premium service provider in her industry.
Phase 4: Marketing & Visibility Strategy
A great brand needs a strong marketing strategy to ensure it reaches the right audience.
We identified five key platforms to help Erika gain visibility and attract clients:
✔ Website & Lead Generation – A professional website optimized for conversions
✔ LinkedIn Profile Optimization – Establishing thought leadership in the public health sector
✔ Social Media Presence – Targeting industry professionals and decision-makers
✔ Email Marketing Strategy – Nurturing potential clients through high-value content
✔ Speaking Engagements & Webinars – Showcasing expertise in public health consulting
This strategic marketing plan ensured that Erika’s brand strategy for public health consultants had real-world traction.
Phase 5: Launching & Immediate Client Success
By the time Erika launched in January 2022, she was fully prepared. And the results reflected that.
✔ Week 1: Organically grew her social media following with engaged professionals
✔ Week 2: Sold her first consulting package through LinkedIn outreach
✔ Week 3: Landed her first premium client contract
By aligning her business model, messaging, and offers, Erika’s brand strategy for public health consultants led to immediate success.
Results: Why Every Public Health Consultant Needs a Strong Brand Strategy
By the time Erika launched her brand, she had:
✔ A fully developed brand strategy tailored for public health consultants
✔ A strong online presence and marketing plan
✔ Clearly structured offers that attracted high-quality clients
Within one week, Erika was already signing premium clients, proving the power of a strategic brand foundation.
Key Takeaways:
- A strong brand starts with strategy. Design comes later—strategy is the foundation for everything.
- Brand positioning isn’t just about standing out—it’s about making an impact. Erika’s business became a movement, not just a service.
- Clear messaging builds confidence. Once Erika mastered her brand voice, she was able to attract the right clients.
Client Testimonial
“I came to Tristan with an idea for a business, and a hunch that it was needed, and left with a full business plan, website, and complete set of services. She took my jumbled words and intentions for a business and turned them into a clear mission and vision for the change I wanted to make in the world. Tristan provided more than just brand strategy, on our calls she provided me with useful resources to solve a problem, showed me how different tools help support business needs, and provided me with advice and business strategy/guidance. She was a mentor, business guide, AND MORE. I am so glad that I hired Tristan at the start of my business venture. I didn’t even know that I needed all of this help and I am so glad I found her when I did. She used her years of experience and talent to create something truly meaningful, and my business is going to flourish because of our work together. Do not hesitate to hire her!”
— Erika A., Founder of Aengle Consulting
Are You a Public Health Professional Needing Help With Your Brand Strategy?
If, like Erika, you have a big vision but feel stuck on how to bring it to life, we can help.
Book a complimentary 30-minute call with our founder and lead brand strategist, Tristan Thibodeau, to explore how we can help you build a brand that attracts your ideal clients and makes a lasting impact.
Meet the Team Behind This Transformation
Brand Strategist
Founder of Wild Woman Haus®, Tristan specializes in strategic brand development for wellness, beauty, and health entrepreneurs. She helps brands clarify their positioning, refine their messaging, and create sustainable growth strategies. She also hosts The Wild Woman Hotline podcast, featuring expert-level conversations on brand strategy.
Brand and Web Designer
Founder of The Indigo District, Mio Frye is a visual designer specializing in brand identity, website design, and custom user experiences. She crafts brands that leave a lasting impression and create meaningful connections with their audience.
