Brand Strategy for Aura Readers: How Aura Wear NYC® Elevated Its Identity & Scaled Its Offerings
Client Overview:
- Industry: Fashion & Luxury, Spirituality & Education
- Niche: Conscious Consumerism, Ethical Fashion, Spiritual Coaching
- Topic: Brand Strategy for Aura Readers
- Business Type: B2C, Coaching, E-Commerce
- Scope of Work: Brand Strategy Development, Brand Identity Design, Website Copy & Development, Marketing Strategy, Social Media Design
Aura Wear NYC® is a transformational fashion and energy brand that helps women connect to their personal power by using color, style, and aura energy. Founded with the vision of revolutionizing how women see themselves, Aura Wear NYC® blends fashion psychology, auric energy, and intuitive styling to create a new paradigm where style is not just about aesthetics—it’s about energetic alignment and empowerment.
However, despite its powerful vision, Aura Wear NYC® faced key challenges:
- Lack of a streamlined brand identity—The brand’s messaging, positioning, and visual identity were not fully developed to match its bold vision.
- Inconsistent online presence—The website lacked clarity, and its structure did not effectively communicate the brand’s core offerings or value proposition.
- No structured customer journey—The customer experience needed refinement to better educate, convert, and retain its audience.
- A need for scalable growth—Aura Wear NYC® was preparing to launch the Aura Embodiment Institute (AEI) and needed an evergreen model for continuous enrollment and expansion.
To overcome these challenges, Aura Wear NYC® partnered with Wild Woman Haus® to refine the brand’s strategy, build a compelling identity, and establish a scalable marketing and content plan that would support long-term growth.
The Wild Woman Haus® Experience:
Phase 1: Developing a Brand Strategy for Aura Readers to Elevate Market Positioning
Before refining its visual identity, Aura Wear NYC® needed a brand strategy for aura readers that positioned it as a leader in energy-aligned fashion and styling.
Key Actions:
- Founder’s Vision & Brand Clarity – We worked closely with Aura Wear NYC®’s founder to define the long-term vision for the brand, ensuring the strategy aligned with her personal mission and future business goals.
- Brand Messaging & Narrative – We refined Aura Wear NYC®’s storytelling and messaging to position it as a leading force in energy-based fashion and styling.
- Customer Journey Mapping – We identified gaps in the brand’s sales funnel and streamlined the journey from brand discovery to enrollment in AEI.
- Offer Structuring – We mapped out a scalable branded house model, ensuring the sub-brands (coaching, e-commerce, courses) were strategically aligned.
Outcome: Aura Wear NYC® now had a cohesive, visionary strategy that not only defined its current positioning but also set the foundation for its expansion into a global powerhouse.
Phase 2: Brand Identity Design & Visual Strategy
By integrating a high-impact brand strategy for aura readers, we ensured Aura Wear NYC®’s messaging aligned with its mission of helping women harness personal power through color and energy. Once the brand’s strategy was solidified, we turned our focus to the visual identity.
Key Deliverables:
- Logo & Branding Suite – We designed a luxury, high-energy logo and brand aesthetic that reflected the brand’s fusion of fashion, energy, and transformation.
- Color Psychology Alignment – We ensured the color palette aligned with Aura Wear’s core philosophy—harnessing color energetics to reinforce the brand’s transformational messaging.
- Typography & Design Elements – The brand’s fonts and graphics were selected to exude power, sophistication, and intuitive artistry.
- Social Media Design – We created a suite of editable templates that maintained brand consistency while allowing for ongoing content updates.
Outcome: Aura Wear NYC®’s visual presence was elevated to match the boldness of its mission, reinforcing its luxury, high-impact positioning.
Phase 3: Website & Messaging Overhaul—Creating a Strong Digital Presence for Aura Readers
With the branding refined, we then tackled Aura Wear NYC®’s website and digital presence.
Key Deliverables:
- Custom Website Copy – We wrote compelling, high-converting copy for:
- Home Page
- About Page
- Services Page
- Coaching Page
- Style Collective Sales Page
- Website Development – We built a visually stunning, UX-optimized website with clear navigation and an SEO-driven content strategy to improve discoverability.
- SEO Optimization – Keywords and metadata were integrated to enhance search rankings for aura styling, energetic fashion, and personal empowerment.
Outcome: Aura Wear NYC® now had a strategically designed website that not only reflected the brand’s high-energy mission but also educated visitors and increased conversions.
Phase 4: A Scalable Marketing Plan—Long-Term Growth for a Brand Strategy for Aura Readers
To set the brand up for long-term success, we developed a one-year marketing and growth plan that aligned with Aura Wear NYC®’s biggest initiatives.
Key Marketing Initiatives:
- Fine-Tuning AEI’s Launch & Enrollment Process – We restructured the sales funnel for better conversions and a seamless enrollment experience.
- Evergreen Course Strategy for AEI – We transitioned AEI into a self-paced digital course model to allow continuous student enrollment.
- PR & Podcast Strategy – We developed a visibility roadmap that included securing high-profile podcast interviews to attract new leads.
- Email & Social Media Content Plan – A 12-month editorial calendar was developed to keep content aligned with launches, course promotions, and brand storytelling.
Outcome: Aura Wear NYC® now had a scalable, year-long marketing plan designed to drive audience growth, course enrollments, and brand visibility.
Results & Impact
✔ Cohesive Brand Strategy: Aura Wear NYC® now has a clear roadmap for growth, with a refined business model and marketing plan.
✔ Luxury-Level Visual Identity: The rebranded design and website elevated Aura Wear NYC®’s positioning in the fashion & energy space.
✔ Improved Enrollment & Funnel Strategy: The restructuring of AEI’s course model allowed for seamless automation and continuous growth.
✔ Expanded Brand Awareness: The PR strategy positioned Aura Wear NYC® for mass visibility and industry leadership.
Looking to Elevate Your Brand’s Strategy & Identity?
If you’re ready to scale your brand, refine your identity, and build a powerful online presence, Wild Woman Haus® is here to bring your vision to life.
Book a Complimentary 30-Minute Call to discuss how we can turn your idea into a powerful, market-ready brand.
Meet the Team Behind This Transformation
Tristan Thibodeau – Brand Strategist
Founder of Wild Woman Haus®, Tristan specializes in strategic brand development for wellness, beauty, and health entrepreneurs. She helps brands clarify their positioning, refine their messaging, and create sustainable growth strategies. She also hosts The Wild Woman Hotline podcast, featuring expert-level conversations on brand strategy.
Kaili Meyer – Copywriter
Founder of Reveal Studio Co., Kaili is a conversion-focused copywriter who specializes in crafting brand messaging, website copy, and sales narratives that resonate and drive action. With a background in journalism and extensive experience writing for over 350 brands, she ensures every word aligns with the brand’s mission while engaging its ideal audience.
Mio Frye – Brand & Web Designer
Founder of The Indigo District, Mio Frye is a visual designer specializing in brand identity, website design, and custom user experiences. She crafts brands that leave a lasting impression and create meaningful connections with their audience.
