Brand Development for Spiritual Leaders in Yogic Wisdom: How Rohini Moradi Scaled Magic Inclined into a 6-Figure Brand
Client Overview:
- Industry: Spirituality & Education
- Niche: Akashic Records, Yogic Wisdom
- Topic: Brand Development for Spiritual Leaders in Yogic Wisdom
- Business Type: B2B
- Scope of Work: Market Research & Competitive Analysis, Brand Strategy & Positioning, Offer Structuring & Business Model Refinement, Messaging & Copywriting, Visual Identity & Brand Collateral, Marketing & Growth Strategy, Digital Scaling
Not every brand starts as a business. For Rohini Moradi, founder of Magic Inclined, her brand began as an outlet for grief, transformation, and inspiration. What started as a personal journey quickly evolved into a thriving spiritual platform with tens of thousands of engaged followers.
Despite her success in building a passionate, like-minded community, Rohini struggled to monetize her brand effectively. She was caught in a cycle of giving without receiving fair compensation for her expertise.
She turned to Wild Woman Haus® to develop a brand development strategy for spiritual leaders in Yogic Wisdom—one that would align her business with her purpose, clarify her offerings, and create a meaningful income stream.
This is the story of how Rohini:
- Created a holistic marketing strategy that scaled her business
- Refined her vision and brand positioning
- Identified and leveraged her unique industry advantage
- Launched a $20K+ offer in response to a viral feature
- Grew her social media following by 80%
Where Is She Now?
Curious about what it’s like to work with Wild Woman Haus®? Tune into EP 43 of The Wild Woman Hotline, where Gaia and Yoga Magazine expert Rohini Moradi shares how she built a thriving spiritual business—and how Wild Woman Haus® helped bring her vision to life!
The Challenge: Why Brand Development for Spiritual Leaders in Yogic Wisdom Requires More Than Just Visibility
When Rohini came to Wild Woman Haus®, she faced several key challenges:
- Lack of a structured brand strategy—her audience was engaged, but her business lacked clarity on how to scale sustainably.
- Brand positioning challenges—Rohini struggled to differentiate herself in a competitive spiritual education market.
- No monetization strategy—Despite her credibility, she lacked a scalable offer structure.
- Underpricing her expertise—She wasn’t positioning herself as a leader in Akashic Records and Yogic Wisdom, which limited her revenue potential.
To build a business that reflected her expertise, Rohini needed a brand strategy designed specifically for spiritual leaders in Yogic Wisdom.
The Wild Woman Haus® Experience:
Phase 1: Aligning Brand Development for Spiritual Leaders in Yogic Wisdom with a Clear Vision
At Wild Woman Haus®, we approach branding differently. Instead of focusing solely on audience demographics, we first align a brand’s identity with the founder’s vision.
Through our Brand Vision Activation Process, we helped Rohini clarify her long-term mission:
- Writing a book about her spiritual awakening and personal transformation.
- Hosting global meditation music tours that merge sound healing and community connection.
- Developing a science-backed yet soul-led mentorship model to revolutionize spiritual education.
By establishing this foundation, we ensured her brand development for spiritual leaders in Yogic Wisdom was deeply aligned with her purpose while also being scalable.
Phase 2: Finding the Industry Gap—Standing Out in a Crowded Market
In an oversaturated industry, standing out requires differentiation.
Rather than competing by being a better version of what already exists, we identified the gaps in her industry and positioned her brand to fill them.
Through in-depth market research, we discovered:
- The psychic services industry is worth $2 billion annually, yet many brands lack historical, culturally rooted expertise.
- 54% of Millennials and Gen Z want brands that enhance their spirit and soul—a massive opportunity for authentic spiritual mentorship.
- Most Akashic teachers learn through personal study, but Rohini grew up immersed in Hindu traditions, learning yogic wisdom from birth.
- Her expertise wasn’t just learned—it was lived.
We positioned her brand as an exemplary resource for people seeking pure, culturally rooted wisdom, differentiating her from self-taught experts in the space.
Phase 3: Defining Her Audience—Creating a Movement
Rohini’s audience wasn’t just looking for spiritual education—they were seeking personal transformation and a ripple effect of change.
By researching her community’s psychology and motivations, we:
- Identified the emotional drivers behind their spiritual journeys.
- Connected her mission to a larger movement—awakening one person impacts many.
- Refined her messaging to create deeper emotional resonance.
This approach positioned Magic Inclined as more than a brand—it became a movement.
Phase 4: Solving Big Problems—Elevating Her Offerings & Pricing
Before working with us, Rohini described her work as: “Teaching about the Akashic realm and spiritual awakening.”
But after refining her brand positioning, she recognized her work as:
✓ Helping people break free from lifelong confusion, loneliness, and disempowerment.
✓ Providing a direct path to deep self-understanding, clarity, and spiritual connection.
This shift in positioning:
- Elevated her brand’s perceived value.
- Allowed her to confidently raise her prices.
- Streamlined her offer suite, increasing conversions.
Phase 5: How Brand Development for Spiritual Leaders in Yogic Wisdom Led to a $20K+ Launch
In April 2022, Rohini was featured on Gaia’s Open Minds with Regina Meredith.
Her interview on “Yogic Life & Akashic Records” went viral, bringing thousands of new followers, email subscribers, and inquiries.
We pivoted fast. Within weeks, we helped Rohini:
- Launch a $20K+ offer to capture the demand.
- Refine her sales funnel to turn new leads into paying clients.
- Optimize her digital presence to maximize conversions.
Her response?
“All last-minute, but still incredible. My first launch was over $20K!”
Step 6: Brand Identity & Creative Direction—Ensuring Consistency
Rohini already had a bold, unique aesthetic, but her brand lacked visual consistency.
We helped her:
- Refine her color palette & typography for a cohesive look.
- Standardize her brand assets to create a polished, high-end feel.
- Ensure brand consistency across all platforms, boosting recognition & credibility.
Presenting a brand consistently across all platforms can increase revenue by up to 23%—and this shift positioned Magic Inclined for sustainable success.
Step 7: Scaling with a Holistic Marketing Strategy
We built a multi-platform marketing strategy with 3 core goals:
- Grow her email list for long-term audience retention.
- Perfect her launch sequence for scalable revenue.
- Prepare for the launch of her app by year-end.
We optimized her TikTok strategy, growing her following from 1K to 8.3K+ and funneling new leads into her sales pipeline.
Client Testimonial
“Before working with Wild Woman Haus, I was lost and without clarity. I have been running my own service-based business for about a decade and winging it, and I intently ventured on to become a personal brand.
This was a whole new territory, and shining my inner light was scary! I didn’t know where to start. I took many workshops that left me more confused than when I first started—taught mainly by people who didn’t have any personal experience. After a few years of winging it again, I realized that it was time to hire professionals.
While working with Wild Woman Haus, I gained clarity on my vision and brand and quickly connected to my purpose again. It was rejuvenating to work with such a talented, incredible, amazing, and kind team. I’m still kicking myself for not starting sooner, but I’m so happy to have taken the plunge when I did.
With the team’s support, I quickly tidied up my brand, became more clear about who I was serving, created automation and sales pages, and refined my courses to launch. My first launch was over 20k!
After working with the WWH team, I now have clarity and feel supported to continue my journey forward into even more abundance.
I’m excited to continue working with WWH to perfect my social strategy, continue with my brand’s purpose, and create with a talented support team.
WWH is for you if you are looking to scale while serving the beautiful people of this planet. You don’t have to do everything yourself, and hiring a fantastic team only helps clear the path more quickly.
Go, WWH team! Thank you for everything!!”
–Rohini Moradi, founder of Magic Inclined
Are You Ready to Scale Your Brand with Strategy?
Book a complimentary 30-minute call with our founder, Tristan Thibodeau, and start building a soulful, strategic, and profitable brand.
Meet the Team Behind This Transformation
Brand Strategist
Founder of Wild Woman Haus, Tristan specializes in strategic brand development for wellness, beauty, and health entrepreneurs. She helps brands clarify their positioning, refine their messaging, and create sustainable growth strategies. She also hosts The Wild Woman Hotline podcast, featuring expert-level conversations on brand strategy.
