Holistic End-of-Life Care Brand Strategy: How Earth Goddess Energy Healing Transformed Its Messaging & Market Positioning

Client Overview:

• Industry: Health & Wellness
• Niche: End-of-Life Care
• Topic: Holistic End-of-Life Care Brand Strategy
• Business Type: B2C, Service-Based
• Scope of Work: Brand Strategy, Market Research, Messaging & Positioning, Website Strategy, SEO, Service Structuring, Marketing Strategy

Earth Goddess Energy Healing (EGEH) is a holistic end-of-life care brand founded by Kimberly Genovese, a death doula, energy healer, and spiritual guide based in Las Vegas. Through her work, Kimberly seeks to shift the perception of death from one of fear and avoidance to one of reverence, peace, and celebration.

However, she faced a significant marketing challenge: How do you promote a service that many people hesitate to engage with?

Kimberly turned to Wild Woman Haus® for a holistic end-of-life care brand strategy that would make her work more approachable and widely understood, including:

• Repositioning her brand to make death work more approachable and accessible.
• Refining her messaging to resonate deeply with those in need of her services.
• Revamping her website to improve visibility, user experience, and local SEO for Las Vegas-based clients.
• Structuring her services for clarity, scalability, and alignment with her long-term business goals.
• Developing a holistic marketing strategy that leveraged education, storytelling, and community engagement to build trust and awareness.

The Challenge: Why a Holistic End-of-Life Care Brand Strategy Was Essential for EGEH

While Kimberly’s work was profound and deeply needed, three major challenges stood in the way of her business growth:

1. The Taboo of Death Work – Many people avoid discussions about death, making it difficult to market end-of-life services in a way that feels inviting rather than intimidating.
2. Unclear Positioning & Messaging – EGEH lacked a clear way to communicate who the services were for, why they mattered, and how they provided value.
3. Limited Online Visibility & Conversion Challenges – The website lacked local SEO optimization, making it harder for potential clients in Las Vegas to find EGEH. Additionally, the website copy needed to build emotional connection and trust.

The Wild Woman Haus® Experience:

Phase 1: Brand Strategy & Market Research

Before restructuring the brand, we conducted deep market research to inform a holistic end-of-life care brand strategy that would align with industry needs.

Key Actions:

• Conducted competitor and market analysis to understand existing end-of-life service providers and identify differentiation points.
• Researched target audience pain points and emotional drivers to craft messaging that would resonate.
• Audited existing brand strategy, website, and content to pinpoint areas for improvement.

Key Findings:

• People were searching for holistic, spiritually-aligned alternatives to traditional hospice and funeral services, yet few brands were offering a warm, inviting approach.
• Many families felt lost, unprepared, and unsupported in navigating end-of-life care for their loved ones.
• Those who were actively seeking guidance needed clear, reassuring messaging and easy access to local services.

Phase 2: Developing a Holistic End-of-Life Care Brand Strategy to Shift Perception

We restructured EGEH’s messaging to emphasize comfort, empowerment, and the sacredness of transition, making death work feel approachable, insightful, and healing rather than heavy or intimidating.

Key Updates:

• New Mission Statement – “To normalize the sacred beauty of transition, ensuring every end-of-life journey is honored with peace, dignity, and love.”
• Clear Brand Promise – “We create space for individuals and families to embrace the final chapter of life with reverence, healing, and spiritual connection.”
• Refined Brand Voice – Heart-centered, wise, inclusive, and empowering—balancing spiritual depth with grounded practicality.

Phase 3: Website Strategy & SEO Optimization

With stronger messaging in place, we overhauled EGEH’s website to improve:

• Searchability – Optimized for Las Vegas end-of-life care services, ranking higher on local search results.
• User Experience – Created clear service pages, FAQs, and client testimonials to help visitors quickly understand what EGEH offers.
• Emotional Connection – Revamped web copy to tell Kimberly’s story, humanizing her work and building trust.

Key Website Additions:

• “Meet Your Death Doula” Page – Showcasing Kimberly’s expertise, warmth, and spiritual approach.
• “Guiding Light” Free Resource – A lead magnet offering valuable insights on preparing for end-of-life care.
• “Top 10 Most Uncomfortable (But Necessary) Questions to Ask the Dying” Guide – Establishing EGEH as an educational leader in the space.

Phase 4: Service Structuring & Pricing Model

EGEH’s original services lacked clarity in structure and pricing, which made it difficult for potential clients to understand what they were getting and how to book.

• Created a tiered service structure that made offerings more digestible.
• Developed transparent pricing and package options to accommodate different needs and budgets.
• Added a “Pathway to Peace Consultation” as an entry-level service to help new clients feel comfortable before committing to a full package.

Phase 5: Marketing & Content Strategy for a Holistic End-of-Life Care Brand

To build community and trust, we structured a marketing plan that focused on education, storytelling, and engagement.

Key Components:

• Content Plan: Social media, blog, and newsletter strategy focused on normalizing end-of-life discussions through storytelling.
• Cross-Platform Integration: Connecting Instagram, Facebook, LinkedIn, and email marketing for consistent brand messaging.
• Social Engagement Strategy:
  • Sharing personal stories from past clients.
  • Posting weekly Q&As to answer common fears about death and dying.
  • Running a “Death Café” (free monthly virtual gathering to foster open discussions).

Launch Campaign Highlights:

• “Reclaiming Death” Video Series – A series of Instagram & YouTube videos to reframe conversations about death in a warm and relatable way.
• Email Sequence for Lead Nurturing – Automated emails to educate potential clients and build relationships before booking services.

Results & Impact

 ✔ A holistic end-of-life care brand strategy that strengthened the brand’s messaging, identity, and connection with the right audience.

 ✔ Improved website experience & SEO, leading to higher visibility and more organic  ✔ traffic from local searches.

 ✔ Stronger service structure & pricing model, making it easier for clients to book.

 ✔ Increased engagement on social media & email list, creating a community-driven approach to death work.

 ✔ Higher booking rates for introductory consultations, allowing more clients to experience EGEH’s impact firsthand.

Client Testimonial

“Before working with Wild Woman Haus, I struggled to create a brand that truly reflected my work. I knew how I wanted it to feel, but I needed help translating that into something marketable, relatable, and scalable. Tristan and her team helped me refine my voice, strengthen my brand identity, and build a marketing strategy that aligned with my integrity.

Not only did I learn valuable tools I can implement on my own, but I now have a brand that feels like a true extension of myself and my mission. This journey has been inspiring, heartfelt, and deeply transformative. I wholeheartedly recommend Wild Woman Haus to anyone looking for business support!”

— Kimberly Genovese, Founder of Earth Goddess Energy Healing

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